Digital transformation in retail is driving engagement….

I was very fortunate to be invited to participate in a discussion on the future of retail with many of the UK’s leading retailers, landlords & asset management last week

Whilst acknowledging the last 20 months, the focus was on the changes needed to reflect customer behaviours, the pressures on the business supply chain, changes individual retailers intend to retain, & top of the list, customer orientation

The conversation was an honest dive from all perspectives. Revenue losses, business rates, footfall predictions, online/offline process & customer engagement

For my part, the role of digital & digital transformation, with the opportunities it brings...
1️⃣ Improving the customer in-store experience & connection through technology, accepting & reflecting the physical & digital purchase coexist in the same customer journey
2️⃣ An in-store digital customer communication channel, an integrated element of the omnichannel strategy, replicating the retailer social media output, can bridge the gap by leveraging digital technology & customer data
3️⃣ Building a connected digital in-store network is no longer a luxury, it’s business critical, The right content brings fresh energy to the experience

Working alongside retailers, mall owners & digital innovations is bringing that transformation to fruition, albeit slowly, but it’s moving…

Diversiffi Media is an independent agency with a global reach in developing the best efficiencies in digital networks and output. We approach each project from a position of neutrality, centred by our client’s ambitions rather than simply the business requirements of the operating companies

#assetmanagement #landlords #commercialproperty #municipalities #retail #inhousing #realeatate #adtech # #commercialservices #mallowners #revenues #dooh #doohadvertising #partnerships #business #creativity #sustainable #globaladvertising

Commercialisation extracts the best value from clients assets…

Commercialisation is the process that extracts the best value for clients from their assets….

From landlords/asset management, mall owners, retailers & media operators, we optimise value from existing assets, identify new commercial opportunities, & audit returns from currently revenue agreements. We monetise assets through DOOH networks, commercial partnerships, and creativity as well as marketing/media planning

All of which must ultimately enhance the customer, user &/or visitors experience whilst delivering measurable value to potential advertisers & commercial partners

Our delivery is both strategic & implementational, in creating sustainable data-driven media solutions and revenue streams that best meet our clients’ needs

Diversiffi Media is an independent agency with a global reach, we approach each project from a position of neutrality, we are not affiliated to any media owner or operator, crucial in maintaining impartiality & objectiveness in our assessments, we are centred by our client’s ambitions rather than simply the business requirements of the operating companies

#assetmanagement #landlords #commercialproperty #municipalities #retail #inhousing #realeatate #adtech # #commercialservices #mallowners #revenues #dooh #doohadvertising #partnerships #business #creativity #sustainable #globaladvertising

Reinvigorating empty retail units

We have read much about the challenges commercial landlords face as tenants either struggle with rents or where recent M&A have closed multiple retail units across malls or a single high street.

In the last week, a key commercial landlord reported plans to transform empty units into experience venues, a great example of encouraging customers back by reimagining spaces

Commercialising existing assists is a priority. An immediate solution is exploring opportunities through LED signage, generating additional revenues through digital outdoor advertising screens &/or creating a fresh comms platform.

The first step is to analyse a portfolio or selected assets/sites to identify which meet the core criteria and eliminate those which don’t qualify, mapping out maximum visibility, before calculating revenue potential.

Diversiffi Media is an independent strategic commercialisation and business development agency. As part of our commercial services, we work with landlords, asset management, commercial/retail property development globally, monetising assets through DOOH networks, commercial partnerships, and creatively.


Dust off those commercial opportunities lurking in your virtual bottom drawer.....

If you haven’t already, it’s time to dust off those commercial opportunities lurking in your virtual bottom drawer & bring them to fruition.

Albeit, you may need to adapt implementation &/or give them a good sense check, but there is certainly a renewed energy in moving opportunities forward

As a result of the last year & a bit, many projects & initiatives understandably faltered, but clients are revisiting their plans, recognising the value they saw then to their customers & teams, & bringing them back on the table, which is a delight…..

We take those opportunities, build the strategy for implementation against the core objectives & make it happen. Our current projects range from developing new revenues streams through asset management, bringing a dynamic approach to creativity & creating bespoke commercial channels that have the power and scale for sustainable growth.

If this sounds familiar & you have untapped potential, now is the time to revisit

Diversiffi Media is an independent commercialisation and business development consultancy. Delivering strategy and implementation across media, digital transformation and commercial partnerships, commercialising creativity/content.

Accelerating AdTech integration…

Accelerating AdTech integration…

The impact of AdTech & the implications of programmatic OOH for clients has been both swiftly & widely adopted, revolutionising the immediacy with which clients can react & adapt.

Client’s curiosity is intensifying, albeit as part of their continued review of media efficiency, but DOOH’s evolution & investment has come back with renewed strength. For this sector, & some operators, these developments are long overdue.

Integrating new technologies that deliver greater efficiency & impact to marketing objectives, & align to brand strategy will always be welcome, but as ever, ‘just because you can doesn’t mean you should’ so it remains an enabler for ideas, not the base ideas are generated from.

Technologies within LED screens & the imaginations of creative teams, not only deliver impact in-situ but travel globally via social media, a great partnership, one we are seeing grow more & more. Japan £d Skinjuku cat is a great example

Diversiffi Media is an independent commercialisation & business development agency, building marketing strategies, securing commercial partnerships & advising on AdTech integration