About us

Fiona FitzGibbon, founder of Diversiffi Media, is a distinguished media, advertising, and marketing strategist holding qualifications at MBA level. With a fervent passion for the communications industry, Fiona seamlessly blends commercial intelligence, strategic acumen, and leadership expertise across multiple channels, consistently delivering substantial revenue and business growth. Her professional journey includes spearheading global media operations, directly collaborating with clients, creative teams, and their agencies to impeccably fulfill marketing and media briefs. At the helm of the Diversiffi Collective, Fiona orchestrates a select group of media, advertising, and marketing specialists, curated to ensures that  clients receive the pinnacle of industry expertise.

Fiona's leadership extends to steering the UK OOH sector during the London 2012 Olympic/Paralympics, collaborated with LOCOG, the IOC, and sponsors such as Visa, Coca-Cola and Samsung. Her adept management navigated the complexities of Olympic media/advertising, bringing clients' Olympic ambitions to fruition. 

Invited to join Samsung UK/Europe, Fiona assumed a pivotal role leading and developing their D/OOH media investment. She subsequently established Cheil Media, a specialised media planning and buying operation immersed in the creative process.

" Fiona has been both a client and a media partner - and in both relationships has been dynamic, utterly focused and a pleasure to work with. She combines equal amounts of energy, creative thinking, and attention to detail. Fiona created Cheil Media, Cheil's OOH product to genuinely ground-breaking levels of success - a difficult task given the constraints she was operating within. One of life's "good guys" and someone who always delivers. A proper media player. ."

Roy Jeans CEO Grey Scorpion

Actively engaged across the industry, Fiona is a sought-after speaker at seminars and media owner conferences, where her insights shape industry discourse. Her authoritative voice extends to national and industry publications, where she contributes opinion pieces that reflect her strategic perspective and in-depth knowledge.

Beyond her corporate accomplishments, Fiona serves as a trusted mentor, dedicating her time to The Princes Trust Business and BelEve, a charity aimed at inspiring and empowering girls and young women to realize their full potential. Additionally, she plays a crucial role on the leadership team of Bloom, a professional network for Women in Communications, contributing to the advancement of gender diversity and leadership in the industry.

In her role as a CEO, Fiona FitzGibbon exemplifies strategic vision, thought leadership, and a commitment to fostering positive change both within the industry and the wider community.