Fiona FitzGibbon, Founder of Diversiffi Media, is a media/advertising and marketing strategist, qualified to mMBA level. Passionate about the communications industry, harnessing commercial intelligence, strategic aptitude and leadership across multiple channels, delivering revenue and business growth.
She has run global media operations, working directly with clients,
creative teams and their agencies to fulfil marketing/media briefs.
Through the Diversiffi Collective, Fiona brings together the cream of media/advertising and marketing specialists across all disciplines to
ensure our clients have the best the industry has to offer in delivering the right
Previously, Fiona led the UK OOH sector through London 2012 Olympic/Paralympic's, working with LOCOG, the IOC and all worldwide sponsors including Visa, Lloyds Bank, Coca-Cola, McDonalds, EDF, P&G and Samsung, to help navigate the complexities of the Olympic's media/advertising and marketing restrictions and bring client's Olympic ambitions to fruition.
Fiona was invited to join Samsung UK/Europe, leading and developing their D/OOH media investment. She then created Cheil Media, part of the Samsung family, a specialist media planning & buying operation immersed in the creative process, delivering 10 media 1st in just 3 years.
" Fiona has been both a client and a media partner - and in both relationships has been dynamic, utterly focused and a pleasure to work with. She combines equal amounts of energy, creative thinking, and attention to detail. Fiona created Cheil Media, Cheil's OOH product to genuinely ground-breaking levels of success - a difficult task given the constraints she was operating within. One of life's "good guys" and someone who always delivers. A proper media player. ."
Roy Jeans CEO Grey Scorpion
Fiona was considered a trailblazer, transforming CBS Outdoor platforms (now Global Outdoor) and recognised for revolutionising Samsung D/OOH and partnership strategy. She is an active participant across the industry, speaking at seminars and media owner conferences, whilst contributing opinion pieces in national/industry articles.
A Princes Trust Business mentor; a BelEve mentor, a charity to inspire and empower girls and young women to maximize their potential and celebrate their achievements, and sits on the leadership team of Bloom, a professional network for Women in Communications