Optimism in retail….

I recently participated in a fantastic discussion on the future of retail with many of the UK’s leading retailers, landlords & asset management.
 
The focus was on the changes needed to reflect customer behaviours, the pressures on the business supply chain, changes individual retailers intend to retain, & top of the list, customer orientation across all retail environments from high streets & malls to airports.
 
The conversation was an honest dive from all perspectives. Revenue losses, business rates, footfall predictions, online/offline process & customer engagement
 
For my part, the role of digital & digital transformation, with the opportunities it brings...
 
Improving the customer in-store experience & connection through technology, accepting & reflecting the physical & digital purchases coexist in the same customer journey.
An in-store digital customer communication channel, an integrated element of the omnichannel strategy, replicating the retailer's social media output, can bridge the gap by leveraging digital technology & customer data.

Building a connected digital in-store network is no longer a luxury, it’s business critical, the right content brings fresh energy to the experience.

Working alongside retailers, mall owners & digital innovations is bringing that transformation to fruition, albeit slowly, but it’s moving…
 
Diversiffi Media is an independent agency with a global reach in developing the best efficiencies in digital networks and output.

Accelerating revenue streams….



The skill in executing an effective commercialisation strategy is to first understand who is the potential end user/audience, & therefore the value to advertisers & commercial partners. This applies across all media channels, digital transformation & commercialising content distribution.

Primarily, extracting the optimum value for asset owners, landlords &/or retailers to create new revenue streams, &/or amplify existing revenue channels, requires an appreciation of stakeholders' needs, whilst balancing the desires from commercial partners & the criteria for media vendors. Assets that can deliver revenues can be land/space for OOH networks, experiential spaces through to brand to brand partnerships.

The key being all are committed to collectively working towards a shared goal, with shared risk in return for shared reward & success

Diversiffi Media is a global independent commercialisation and business development agency. recognised for building & monetising assets through digital OOH networks, digital transformation & brokering commercial partnerships.

What a fabulous start to a new year….

The appetite for developing new revenue streams and revisiting greater customer experiences is flourishing. We’ve been busy with landlords/asset management, retailers, EV charging operators & content creators, optimising value from existing assets as well as auditing current agreements.
 
There is certainly optimism & energy in the market, especially across D/OOH, in-store digital presence & experiential. All ultimately enhance the customer/user experience, whilst delivering measurable value to advertisers & commercial partners.
 
Our delivery is both strategic & implementational, creating sustainable data driven solutions and revenue streams that best fit our clients’ needs, but then again, we do have the best clients…..

Enhancing the customer experience…

From landlords/asset management, mall owners, retailers & media operators, optimising the value from existing assets, identifying new commercial opportunities, & reviewing currently revenue agreements is a key operation, but one that is rarely prioritised.
 
Monetising assets through digital networks, creating in-store digital activities that marry to social media content as well as compatible commercial partnerships, enhances the customer/end-user experience whilst delivering measurable value to potential advertisers & commercial partners, a win-win for all.

Recognising areas & routes of high footfall &/or vehicular traffic, where content has the greatest opportunity to be digested, the first stage is to identify locations that meet the core criteria and eliminate those which don’t qualify, before further exploring potential across the supply chain.
With the advancements of AdTtech, the integration of customer behavioural data to serve contextually relevant content, in the right place at the right time can be facilitated with minimal disruption.

As an independent strategic commercialisation and business development agency as part of our commercial services we build & monetise assets through digital networks, brokering commercial partnerships, & through supporting creativity

Developing new revenue streams…..



The skill in executing an effective commercialisation strategy is to first understand who is the end-user, the audience, & therefore the value to advertisers & commercial partners. This applies across all media channels, digital transformation & commercialising content distribution.

Primarily, extracting the optimum value for assets owners, landlords &/or retailers to create new revenue streams, requires an appreciation of their needs whilst balancing the desires from commercial partners & the criteria for media vendors.

How Diversiffi Media differs, is we have 360° perspectives from stakeholder’s viewpoints from in-depth experience leading commercial operations at premium media vendors, responsible for global advertisers’ media investment, & managing channel creativity, so in essence, we know what will sell, what advertisers need & the creative potential……

Our delivery is both strategic & implementational, creating sustainable data-driven media solutions and revenue streams that best meet our clients’ needs

Diversiffi Media is a global independent commercialisation and business development agency. recognised for building & monetising assets through digital OOH networks, digital transformation & brokering commercial partnerships.