From landlords/asset management, mall owners, retailers & media operators, optimising the value from existing assets, identifying new commercial opportunities, & reviewing currently revenue agreements is a key operation, but one that is rarely prioritised.
Monetising assets through digital networks, creating in-store digital activities that marry to social media content as well as compatible commercial partnerships, enhances the customer/end-user experience whilst delivering measurable value to potential advertisers & commercial partners, a win-win for all.
Recognising areas & routes of high footfall &/or vehicular traffic, where content has the greatest opportunity to be digested, the first stage is to identify locations that meet the core criteria and eliminate those which don’t qualify, before further exploring potential across the supply chain. With the advancements of AdTtech, the integration of customer behavioural data to serve contextually relevant content, in the right place at the right time can be facilitated with minimal disruption.
As an independent strategic commercialisation and business development agency as part of our commercial services we build & monetise assets through digital networks, brokering commercial partnerships, & through supporting creativity
The skill in executing an effective commercialisation strategy is to first understand who is the end-user, the audience, & therefore the value to advertisers & commercial partners. This applies across all media channels, digital transformation & commercialising content distribution.
Primarily, extracting the optimum value for assets owners, landlords &/or retailers to create new revenue streams, requires an appreciation of their needs whilst balancing the desires from commercial partners & the criteria for media vendors.
How Diversiffi Media differs, is we have 360° perspectives from stakeholder’s viewpoints from in-depth experience leading commercial operations at premium media vendors, responsible for global advertisers’ media investment, & managing channel creativity, so in essence, we know what will sell, what advertisers need & the creative potential……
Our delivery is both strategic & implementational, creating sustainable data-driven media solutions and revenue streams that best meet our clients’ needs
Diversiffi Media is a global independent commercialisation and business development agency. recognised for building & monetising assets through digital OOH networks, digital transformation & brokering commercial partnerships.
I was very fortunate to be invited to participate in a discussion on the future of retail with many of the UK’s leading retailers, landlords & asset management last week
Whilst acknowledging the last 20 months, the focus was on the changes needed to reflect customer behaviours, the pressures on the business supply chain, changes individual retailers intend to retain, & top of the list, customer orientation
The conversation was an honest dive from all perspectives. Revenue losses, business rates, footfall predictions, online/offline process & customer engagement
For my part, the role of digital & digital transformation, with the opportunities it brings... 1️⃣ Improving the customer in-store experience & connection through technology, accepting & reflecting the physical & digital purchase coexist in the same customer journey 2️⃣ An in-store digital customer communication channel, an integrated element of the omnichannel strategy, replicating the retailer social media output, can bridge the gap by leveraging digital technology & customer data 3️⃣ Building a connected digital in-store network is no longer a luxury, it’s business critical, The right content brings fresh energy to the experience
Working alongside retailers, mall owners & digital innovations is bringing that transformation to fruition, albeit slowly, but it’s moving…
Diversiffi Media is an independent agency with a global reach in developing the best efficiencies in digital networks and output. We approach each project from a position of neutrality, centred by our client’s ambitions rather than simply the business requirements of the operating companies
Commercialisation is the process that extracts the best value for clients from their assets….
From landlords/asset management, mall owners, retailers & media operators, we optimise value from existing assets, identify new commercial opportunities, & audit returns from currently revenue agreements. We monetise assets through DOOH networks, commercial partnerships, and creativity as well as marketing/media planning
All of which must ultimately enhance the customer, user &/or visitors experience whilst delivering measurable value to potential advertisers & commercial partners
Our delivery is both strategic & implementational, in creating sustainable data-driven media solutions and revenue streams that best meet our clients’ needs
Diversiffi Media is an independent agency with a global reach, we approach each project from a position of neutrality, we are not affiliated to any media owner or operator, crucial in maintaining impartiality & objectiveness in our assessments, we are centred by our client’s ambitions rather than simply the business requirements of the operating companies
We have read much about the challenges commercial landlords face as tenants either struggle with rents or where recent M&A have closed multiple retail units across malls or a single high street.
In the last week, a key commercial landlord reported plans to transform empty units into experience venues, a great example of encouraging customers back by reimagining spaces
Commercialising existing assists is a priority. An immediate solution is exploring opportunities through LED signage, generating additional revenues through digital outdoor advertising screens &/or creating a fresh comms platform.
The first step is to analyse a portfolio or selected assets/sites to identify which meet the core criteria and eliminate those which don’t qualify, mapping out maximum visibility, before calculating revenue potential.
Diversiffi Media is an independent strategic commercialisation and business development agency. As part of our commercial services, we work with landlords, asset management, commercial/retail property development globally, monetising assets through DOOH networks, commercial partnerships, and creatively.