At Diversiffi Media, as the leading Out of Home media consultancy, our commitment to excellence is underscored by a rich tapestry of hands-on experience with Blue Chip clients and leadership roles within global media and marketing agency networks. With a background across multiple disciplines, we bring a wealth of strategic and commercial insight to the table. Our overarching mission is clear: to drive revenues, foster business growth, and unlock untapped potential. We achieve this by providing clarity and practical solutions to a diverse clientele, including clients, media owners, landlords/franchise operators, and public/private sector enterprises. In doing so, we not only accelerate progress but also enhance shareholder return, positioning ourselves as catalysts for transformative success.

"Fiona created Cheil Media, having identified a disconnect between media planning & creative which transformed our UK offering. She is a great relationship person ....clients love her for her passion for their business, the creative department love her for her ability to get great ideas made, and her direct reports would walk over hot coals for her. She is tenacious, commercial, creative and 100% committed."

Matt Pye COO Cheil UK

"Diversiffi Media helps our clients to understand the costs, ROI and opportunities presented by the digital Out of Home industry.  A key factor for clients in determining the costs and benefits of OOH, is knowing where to locate digital hardware, what content will work well and how to deliver that targeted content to the right clients. Fiona and her team help our clients monetising their assets and deliver successful creative, content and brand strategies."

Bob Kronman, Kronman Associates

As specialists in the Digital Out of Home (DOOH) sector, we provide a range of advisory and Out of Home media services to new and existing D/OOH networks.  Obsessed with bridging the gap between screen capabilities and creative innovation, our workshops aim to drive new thinking in contextualising content to audience, location and environment as well as many other influences.

Included in our media and marketing toolkit are....

As a globally recognized and forward-thinking Out-of-Home media consultancy, our multifaceted experience spans a multitude of disciplines. At Diversiffi Media, our authoritative revenue assessment services transcend the ordinary, unlocking new streams for landlords and municipalities through astute management of assets, encompassing commercial land/properties, existing street furniture, and the exploration of novel locations, strategically building networks from the ground up.

Our unique approach involves a comprehensive evaluation of the entire portfolio, accompanied by expert recommendations for development, screen placements/orientation, environments, visual lead-in, and a profound understanding of audience behavior. We meticulously optimise visibility and impact, forecasting potential revenues and ensuring fair returns through a thorough review of existing revenue share agreements. Diversiffi Media is adept at creating compelling marketing collateral to captivate media owner interest and seamlessly navigate the tender process, culminating in the appointment of recommended media owners with ongoing management of the process and revenues.

Specialising in Digital/Out-of-Home (D/OOH), our consultancy provides expert advice on both classic OOH and the integration of DOOH networks and systems, fostering easy access and ultimately accelerating revenues. Our rich history includes the successful formation of strategic brand partnerships, which, at their core, elevate the customer experience and are deeply rooted in shared values. These partnerships are flexibly executed as fully integrated marketing collaborations and/or bespoke high-impact spectaculars.

Driven by a passion for pushing the boundaries of digital creative, we capitalise on the growing opportunities to contextualize content by location, time of day, environment, weather, and more.  

In crafting marketing and business strategies, we propel our clients' potential in this fast-moving and competitive market. Our approach is founded on a keen understanding of the pressures on resources within small to medium-sized businesses, offering hassle-free and direct guidelines that lead to greater revenues and progress. At Diversiffi Media, we don't just navigate the industry; we shape it.

"Working with Fiona has been a wonderful experience. Fiona has extremely strong business acumen and adept at building and nurturing client relationships that make her their trusted partner. Fiona is a natural problem-solver, understands the power of creativity with a tenacity to deliver and as a leader, grows teams of inspired people for whom nothing is impossible. "

Peter Martin Group Managing Directoe SMP & Melody advertising