The skill in executing an effective commercialisation strategy is to first understand who is the potential end user/audience, & therefore the value to advertisers & commercial partners. This applies across all media channels, digital transformation & commercialising content distribution.
Primarily, extracting the optimum value for asset owners, landlords &/or retailers to create new revenue streams, &/or amplify existing revenue channels, requires an appreciation of stakeholders' needs, whilst balancing the desires from commercial partners & the criteria for media vendors. Assets that can deliver revenues can be land/space for OOH networks, experiential spaces through to brand to brand partnerships.
The key being all are committed to collectively working towards a shared goal, with shared risk in return for shared reward & success
Diversiffi Media is a global independent commercialisation and business development agency. recognised for building & monetising assets through digital OOH networks, digital transformation & brokering commercial partnerships.