Beyond the Scoreboard………..

Some relationships have the ability to defy the passing of time & fashion. One such union is the one that exists between major international sporting events and Out-of-Home (OOH) media; it is a tale of exposure, resonance, & amazing overlap between OOH media & athletic extravaganzas,
Sporting events are more than just games; they are cultural phenomena that communicate in a common language of fervour, camaraderie, & rivalry. They appeal to millions of people worldwide, making them the ideal setting for companies wishing to establish a meaningful connection.
The Olympics and Paralympics serve as a symbol of the unbreakable power of the human spirit. Many brands have leveraged their values during these international events.
The brilliant "Thank You, Mom" commercial from P&G honoured the unseen heroes who supported every Olympian—their mothers.
Coca-Cola's Paralympics campaign included the skills of competitors, encouraging diversity & inclusion on a global scale.
The Super Bowl is more than just an American football game; it is a phenomenon in popular culture.
The iconic Clydesdale horses of Budweiser, a reminder of the value of tradition and heritage in branding
Doritos' "Crash the Super Bowl" campaign encouraged user-generated content opening the content creation process to all, significantly engaging audiences.
The FIFA World Cup, a global spectacle unlike any other, captivates the interest of billions of people.
Adidas, strategically controls entire cityscapes during World Cups is known as "Adidas City Takeovers." Dominates public transport, turns parks into soccer fields, & produces a cross-border, immersive marketing experience.
Athleticism & altruism are combined in the London Marathon. Nike's augmented reality OOH campaign increased audience engagement by allowing runners to compete against virtual representations of professional athletes.
And finally, the Melbourne Cup is "the race that stops a nation." Brands like Emirates engage audiences and capitalise on Australians' passion for horse racing
All played out on OOH media
This collaboration between OOH and sporting events continues to show that it's not just a player on the pitch; it's also the world of advertising competing for attention in the highly competitive world of sports.

Diversiffi Media is a global independent commercialisation and business development agency, recognised for building & monetising assets through digital OOH networks, digital transformation, dynamic content & brokering commercial partnerships

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