Whilst acknowledging the last 20 months, the focus was on the changes needed to reflect customer behaviours, the pressures on the business supply chain, changes individual retailers intend to retain, & top of the list, customer orientation
The conversation was an honest dive from all perspectives. Revenue losses, business rates, footfall predictions, online/offline process & customer engagement
For my part, the role of digital & digital transformation, with the opportunities it brings...
1️⃣ Improving the customer in-store experience & connection through technology, accepting & reflecting the physical & digital purchase coexist in the same customer journey
2️⃣ An in-store digital customer communication channel, an integrated element of the omnichannel strategy, replicating the retailer social media output, can bridge the gap by leveraging digital technology & customer data
3️⃣ Building a connected digital in-store network is no longer a luxury, it’s business critical, The right content brings fresh energy to the experience
Working alongside retailers, mall owners & digital innovations is bringing that transformation to fruition, albeit slowly, but it’s moving…
Diversiffi Media is an independent agency with a global reach in developing the best efficiencies in digital networks and output. We approach each project from a position of neutrality, centred by our client’s ambitions rather than simply the business requirements of the operating companies
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