Digital transformation in retail is driving engagement….

I was very fortunate to be invited to participate in a discussion on the future of retail with many of the UK’s leading retailers, landlords & asset management last week

Whilst acknowledging the last 20 months, the focus was on the changes needed to reflect customer behaviours, the pressures on the business supply chain, changes individual retailers intend to retain, & top of the list, customer orientation

The conversation was an honest dive from all perspectives. Revenue losses, business rates, footfall predictions, online/offline process & customer engagement

For my part, the role of digital & digital transformation, with the opportunities it brings...
1️⃣ Improving the customer in-store experience & connection through technology, accepting & reflecting the physical & digital purchase coexist in the same customer journey
2️⃣ An in-store digital customer communication channel, an integrated element of the omnichannel strategy, replicating the retailer social media output, can bridge the gap by leveraging digital technology & customer data
3️⃣ Building a connected digital in-store network is no longer a luxury, it’s business critical, The right content brings fresh energy to the experience

Working alongside retailers, mall owners & digital innovations is bringing that transformation to fruition, albeit slowly, but it’s moving…

Diversiffi Media is an independent agency with a global reach in developing the best efficiencies in digital networks and output. We approach each project from a position of neutrality, centred by our client’s ambitions rather than simply the business requirements of the operating companies

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