DOOH investment across the globe continues to expand at a phenomenal rate, as digital network grow, programmatic platforms & AdTech adoption increases. It has changed the landscape of our high streets, arterial routes, malls & transit hubs, revolutionising the immediately with which clients can react, previously dominated by other media channels.
Without question the sector is returning with renewed strength & vigour, audiences are nearly back, & we are all enjoying being out & about again
And with that investment comes greater opportunities to really exploit the creative capabilities and technologies now afford us.. We have the infrastructure to deliver increased effectiveness, ensuring the creative is engaging & relevant to its location & environment. to works as hard as possible, optimising budgets
As an advocate of bringing media planning & creativity together, the opportunities blend location, context & relevance. To get this right, creative teams need to know what media selection is being considered, how & when it's going to be consumed. Vis versa, media planning needs to work with creative considerations & message, but both need to return to the strategy
The reward is well worth the effort.