Reinvigorating empty retail units

We have read much about the challenges commercial landlords face as tenants either struggle with rents or where recent M&A have closed multiple retail units across malls or a single high street.

In the last week, a key commercial landlord reported plans to transform empty units into experience venues, a great example of encouraging customers back by reimagining spaces

Commercialising existing assists is a priority. An immediate solution is exploring opportunities through LED signage, generating additional revenues through digital outdoor advertising screens &/or creating a fresh comms platform.

The first step is to analyse a portfolio or selected assets/sites to identify which meet the core criteria and eliminate those which don’t qualify, mapping out maximum visibility, before calculating revenue potential.

Diversiffi Media is an independent strategic commercialisation and business development agency. As part of our commercial services, we work with landlords, asset management, commercial/retail property development globally, monetising assets through DOOH networks, commercial partnerships, and creatively.