The challenges commercial landlords face continues as tenants struggle with rents. Many landlords saw revenues disappear overnight, payments deferred or severely reduced if linked to turnover, & tenants’ question whether they need permanent offices space anymore, adding to mounting pressure.

Landlords/asset management are exploring new avenues to open up revenue streams. A key strategy is to utilise existing assets to maximise income, through digital LED outdoor advertising screens, & whether assets/locations meet the required criteria as demand for sites adjacent to roadsides/retails location/airports/stadiums remains.

The first stage is to commission a desktop analysis across a property portfolio or selected assets/sites to identify qualifying locations before further exploring potential, revenue forecast & sourcing the right commercial partner

There is still demand in the market for qualifying locations, so developing a new revenue stream for future rewards, whilst it’s a longer-term plan, is certainly worth considering & now is a good time to explore your portfolio

These commercial partnerships can bring more than just a new revenues stream. Done well, for municipalities they can add a connected communications platform into the community & for the private landlord, the opportunity to create a shared business growth platform.

Diversiffi Media is an independent strategic commercialisation & business development agency/advisory consultants. As part of our commercial services, we work with landlords, asset management, and commercial/retail property development, globally, monetising assets through DOOH networks, commercial partnerships.