The skill in executing an effective commercialisation strategy is to first understand who is the end-user, the audience, & therefore the value to advertisers & commercial partners. This applies across all media channels, digital transformation & commercialising content distribution.
Primarily, extracting the optimum value for assets owners, landlords &/or retailers to create new revenue streams, requires an appreciation of their needs whilst balancing the desires from commercial partners & the criteria for media vendors.
How Diversiffi Media differs, is we have 360° perspectives from stakeholder’s viewpoints from in-depth experience leading commercial operations at premium media vendors, responsible for global advertisers’ media investment, & managing channel creativity, so in essence, we know what will sell, what advertisers need & the creative potential……
Our delivery is both strategic & implementational, creating sustainable data-driven media solutions and revenue streams that best meet our clients’ needs
Diversiffi Media is a global independent commercialisation and business development agency. recognised for building & monetising assets through digital OOH networks, digital transformation & brokering commercial partnerships.