Accelerating AdTECH integration…

The impact of AdTech & the implications of programmatic OOH for clients has been both swiftly & widely adopted, revolutionising the immediately with which clients can react & adapt.

We are seeing our clients curiosity intensifying, albeit as part of their continued review of media efficiency, as DOOH’s evolution & investment comes back with renewed strength. For this sector, & some operators, these developments are long overdue, many have been forced to play catch up, adjusting to changes their client are expecting in delivering campaign efficiencies.

As new platforms enter the market, for clients direct, ensure you evaluate according to your customer base & marketing/media strategy aligning potential platform partners ‘ingredients’ align with your audience expectations & measurable needs.