The skill in executing an effective commercialisation strategy is to first understand who is the end-user, the audience, & therefore the value to advertisers & commercial partners. This applies across all media channels, digital transformation & commercialising content distribution.
Primarily, extracting the optimum value for assets owners, landlords &/or retailers to create new revenue streams, requires an appreciation of their needs whilst balancing the desires from commercial partners & the criteria for media vendors.
How Diversiffi Media differs, is we have 360° perspectives from stakeholder’s viewpoints from in-depth experience leading commercial operations at premium media vendors, responsible for global advertisers’ media investment, & managing channel creativity, so in essence, we know what will sell, what advertisers need & the creative potential……
Our delivery is both strategic & implementational, creating sustainable data-driven media solutions and revenue streams that best meet our clients’ needs
Diversiffi Media is a global independent commercialisation and business development agency. recognised for building & monetising assets through digital OOH networks, digital transformation & brokering commercial partnerships.
I was very fortunate to be invited to participate in a discussion on the future of retail with many of the UK’s leading retailers, landlords & asset management last week
Whilst acknowledging the last 20 months, the focus was on the changes needed to reflect customer behaviours, the pressures on the business supply chain, changes individual retailers intend to retain, & top of the list, customer orientation
The conversation was an honest dive from all perspectives. Revenue losses, business rates, footfall predictions, online/offline process & customer engagement
For my part, the role of digital & digital transformation, with the opportunities it brings... 1️⃣ Improving the customer in-store experience & connection through technology, accepting & reflecting the physical & digital purchase coexist in the same customer journey 2️⃣ An in-store digital customer communication channel, an integrated element of the omnichannel strategy, replicating the retailer social media output, can bridge the gap by leveraging digital technology & customer data 3️⃣ Building a connected digital in-store network is no longer a luxury, it’s business critical, The right content brings fresh energy to the experience
Working alongside retailers, mall owners & digital innovations is bringing that transformation to fruition, albeit slowly, but it’s moving…
Diversiffi Media is an independent agency with a global reach in developing the best efficiencies in digital networks and output. We approach each project from a position of neutrality, centred by our client’s ambitions rather than simply the business requirements of the operating companies
Commercialisation is the process that extracts the best value for clients from their assets….
From landlords/asset management, mall owners, retailers & media operators, we optimise value from existing assets, identify new commercial opportunities, & audit returns from currently revenue agreements. We monetise assets through DOOH networks, commercial partnerships, and creativity as well as marketing/media planning
All of which must ultimately enhance the customer, user &/or visitors experience whilst delivering measurable value to potential advertisers & commercial partners
Our delivery is both strategic & implementational, in creating sustainable data-driven media solutions and revenue streams that best meet our clients’ needs
Diversiffi Media is an independent agency with a global reach, we approach each project from a position of neutrality, we are not affiliated to any media owner or operator, crucial in maintaining impartiality & objectiveness in our assessments, we are centred by our client’s ambitions rather than simply the business requirements of the operating companies
We have read much about the challenges commercial landlords face as tenants either struggle with rents or where recent M&A have closed multiple retail units across malls or a single high street.
In the last week, a key commercial landlord reported plans to transform empty units into experience venues, a great example of encouraging customers back by reimagining spaces
Commercialising existing assists is a priority. An immediate solution is exploring opportunities through LED signage, generating additional revenues through digital outdoor advertising screens &/or creating a fresh comms platform.
The first step is to analyse a portfolio or selected assets/sites to identify which meet the core criteria and eliminate those which don’t qualify, mapping out maximum visibility, before calculating revenue potential.
Diversiffi Media is an independent strategic commercialisation and business development agency. As part of our commercial services, we work with landlords, asset management, commercial/retail property development globally, monetising assets through DOOH networks, commercial partnerships, and creatively.
If you haven’t already, it’s time to dust off those commercial opportunities lurking in your virtual bottom drawer & bring them to fruition.
Albeit, you may need to adapt implementation &/or give them a good sense check, but there is certainly a renewed energy in moving opportunities forward
As a result of the last year & a bit, many projects & initiatives understandably faltered, but clients are revisiting their plans, recognising the value they saw then to their customers & teams, & bringing them back on the table, which is a delight…..
We take those opportunities, build the strategy for implementation against the core objectives & make it happen. Our current projects range from developing new revenues streams through asset management, bringing a dynamic approach to creativity & creating bespoke commercial channels that have the power and scale for sustainable growth.
If this sounds familiar & you have untapped potential, now is the time to revisit
Diversiffi Media is an independent commercialisation and business development consultancy. Delivering strategy and implementation across media, digital transformation and commercial partnerships, commercialising creativity/content.
