Accelerating AdTech integration…

Accelerating AdTech integration…

The impact of AdTech & the implications of programmatic OOH for clients has been both swiftly & widely adopted, revolutionising the immediacy with which clients can react & adapt.

Client’s curiosity is intensifying, albeit as part of their continued review of media efficiency, but DOOH’s evolution & investment has come back with renewed strength. For this sector, & some operators, these developments are long overdue.

Integrating new technologies that deliver greater efficiency & impact to marketing objectives, & align to brand strategy will always be welcome, but as ever, ‘just because you can doesn’t mean you should’ so it remains an enabler for ideas, not the base ideas are generated from.

Technologies within LED screens & the imaginations of creative teams, not only deliver impact in-situ but travel globally via social media, a great partnership, one we are seeing grow more & more. Japan £d Skinjuku cat is a great example

Diversiffi Media is an independent commercialisation & business development agency, building marketing strategies, securing commercial partnerships & advising on AdTech integration

It may be raining again, but it's not dampening our spirits

Sport always brings us together, England through to play again tomorrow in the Euros against Denmark, Wimbledon is in the final weeks with new names rising to the top…all brilliantly giving a sense of camaraderie & renewed energy

That’s translating back into business, with projects being revisited, new executions, new ideas returned to & potential revenues opportunities coming to fruition.

Not only has, understandably, the last 18 mths put much on the back burner but it’s often left due to lack of resources &/or the expertise to bring them to reality

However, that’s shifting. Now is the time to re-examine those projects you knew were right for your business & your customers, & move them into action. At the very least, get the right advisors to review & research its validity. It could be the game changer you’re looking for or solve a problem that just niggling away, the one that starts swirling as your head hits the pillow ……….

Never leave opportunities unexplored...........

There’s a sense of renewed energy swirling about which moves ideas forward

Many businesses & clients are revisiting ideas & potential revenues opportunities which have been left on the table because they don’t have the resources, time or the expertise to bring them to fruition,
From our client’s perspective, removing a niggling pressure is a huge relief, letting them turn their attention to other parts of the business. We own the problem/business issue, deliver against agreed KPI’s, & make things happen, both as a standalone or collaborating with existing suppliers.

Projects ranging from leading product launches, developing new revenues streams, bringing a more dynamic approach to creativity, &/or creating bespoke commercial partnerships that have the power and scale for sustainable growth

The market is moving again, now is the time to revisit ideas & get curious as to what could be…if you’ve left potential business concept behind, let's see if they are viable…

Forever content & creativity….


DOOH investment across the globe continues to expand at a phenomenal rate, as digital network grow, programmatic platforms & AdTech adoption increases. It has changed the landscape of our high streets, arterial routes, malls & transit hubs, revolutionising the immediately with which clients can react, previously dominated by other media channels.

Without question the sector is returning with renewed strength & vigour, audiences are nearly back, & we are all enjoying being out & about again
And with that investment comes greater opportunities to really exploit the creative capabilities and technologies now afford us.. We have the infrastructure to deliver increased effectiveness, ensuring the creative is engaging & relevant to its location & environment. to works as hard as possible, optimising budgets

As an advocate of bringing media planning & creativity together, the opportunities blend location, context & relevance.  To get this right, creative teams need to know what media selection is being considered, how & when it's going to be consumed. Vis versa, media planning needs to work with creative considerations & message, but both need to return to the strategy

The reward is well worth the effort.

Accelerating AdTECH integration…

The impact of AdTech & the implications of programmatic OOH for clients has been both swiftly & widely adopted, revolutionising the immediately with which clients can react & adapt.

We are seeing our clients curiosity intensifying, albeit as part of their continued review of media efficiency, as DOOH’s evolution & investment comes back with renewed strength. For this sector, & some operators, these developments are long overdue, many have been forced to play catch up, adjusting to changes their client are expecting in delivering campaign efficiencies.

As new platforms enter the market, for clients direct, ensure you evaluate according to your customer base & marketing/media strategy aligning potential platform partners ‘ingredients’ align with your audience expectations & measurable needs.

For media vendors, keep your own estate front of mind, audience, environments & locations along with your business model, then make your decision. You can make additions at a later date

Diversiffi Media is an independent marketing strategy & commercial development consultancy, building marketing strategies, securing commercial partnerships & advising on AdTECH integration
Do contact us for any assistance